M.E. Reid

Marie-Eve Reid, MBA

// Overview

An MBA and Liberal Arts-educated interdisciplinarian, who intertwines critical, creative, and analytical methodologies, decisively fueled by a data-driven focus.

A systems thinker: leveraging communications and neuroscience to design holistic solutions that relieve chronic friction bottlenecks and amplify consensus.

A harmonizer of MarComm and BizDev alignment: galvanizing cross-functional teams to forge robust pipelines that nurture and convert—systematizing ROI-driven optimization and scaling with Agentic AI Automation Workflows.

01. WHO I AM

The Marketing Strategist

Conciliator.
Crafter.
Facilitator.
Bookworm.
Relationship-Driven & Positioning-Centric

A champion of cross-functional collaboration.

The Intrepid Innovator

Designing holistic, upstream solutions to solve chronic, downstream problems.

The Operator

A happy warrior, servant leader, and astute observer grounded in analytical rigor.

02. WHAT I DO

Approach & Expertise

Orchestrating Serendipity.
Deconstructing Obstacles.
Converging Perspectives.
Sparking Delight.
Pipeline-Focused, Brand-Driven

Architecting unified campaign systems for sophisticated Account-Based Marketing (ABM) motions.

Multi-Channel Orchestration

Curating educational, nurture-centric events and campaigns that galvanize organization-wide buy-in.

03. HOW I DO IT

The Methodology

Curiosity.
Integrity.
Objectivity.
Velocity.
Authenticity.
Technical-to-English Translation

An objective-driven wordsmith capable of translating dense technical capabilities into business narratives.

Decisive Decision-Making

Leveraging neuromarketing, behavioral economics, and deep subject-matter expertise.

Process Optimization

Utilizing Agentic AI workflow automation to scale iteratively, thoughtfully, and constructively.

04. WHY I GET IT DONE

The Philosophy

Catalytic.
Eclectic.
Systematic.
Pragmatic.
The Growth Catalyst

Applying a platform-agnostic, elastic methodology and a systems-approach to complex problem-solving.

The Voracious Learner

Perpetually optimizing the parameters for success.

05. WHEN IT ALL HAPPENED

2007
2009
2011
2013
2015
2017
2019
2021
2023
2025
2027
PFX Group
Sabbatical
Exagens
Quadbridge
Ayuda
WSP
MBA (Education)
PR Dip (Education)
BA Lib Arts (Education)
DEC (Education)
Pref. Lifestyle (MERink)
Quantum (MERink)
Tungsten (MERink)
Startup Open House
Ipsos
Marcus Evans
Action Scuba
Journal of Law (Intern)
Domtar (Intern)
L.A. Theatre (Intern)

Where I Learned It

// Degrees & Diplomas

  • Master of Business Administration (MBA) Concordia University Sept 2017 - Dec 2019
  • Graduate Diploma, PR & Communications McGill University Sept 2013 - August 2014
  • BA Honors, Liberal Arts, Minor Art History Concordia University Sept 2009 - Dec 2012
  • DEC, Health Sciences John Abbott College Sept 2007 - May 2009

// Certifications & Development

Where I Honed It

PFX Group.

Digital Marketing Contractor [Prestone/Recochem Merger]

June 2025 - Current

Sabbatical.

Parental Caregiver; Estates’ Liquidator.

June 2024 - May 2025

Exagens.

Senior Marketing Manager.

Sept 2020 - May 2024

Quadbridge.

Marketing Manager.

July 2019 - Sept 2020

Ayuda.

Head of Marketing [Broadsign Acquisition]

June 2018 - June 2019

WSP.

Global Marketing Coordinator [Transport & Infrastructure]

June 2016 - May 2018

// Early Career Archive

MERink

Freelance Contractor & Staff Augmentation
2013 - 2016
Contract: Preferred Lifestyle Solutions [Marketing Consultant]
Contract: Quantum [Communications Specialist]
Contract: Tungsten [Project Coordinator]
Contract: Startup Open House [Social Media, Community Management, PR, Content, Event]
Ipsos Market Researcher. 2013 - 2014
Marcus Evans Conference/Sales Coordinator. 2012 - 2013
Action Scuba Divemaster. 2008 - 2013

// Internships

Journal of Law and Psychiatry Peer Review & Conference Coordinator. 2011 - 2012
Domtar Communications Intern. 2011
Liberal Arts Theatre Society Production Manager; Sets/Costume Design. 2009 - 2012